Freehold CRM Core

A real estate sales command board, not a generic contact table.

Track buyer intent, project interest, campaign source, assigned agent, next action, and the market learning each opportunity creates.

New Leads

Fresh inquiries needing first response

Qualified Leads

Budget and project fit confirmed

Follow-ups Due

Today across WhatsApp and calls

Hot Opportunities

Manager action required

Estimated Pipeline Value

AED 36.2M

Weighted opportunity value

AI Action Required

Summaries or follow-ups pending

Stage

Source

Budget

Buyer type

Lead temperature

Live Pipeline Board

Move opportunities between stages. State is local until production storage is connected.

New

New Freehold Opportunity

Dubai Islands Beach Residences

Hot

AED 1.5M · Market Database

Attach campaign brief from Ads Studio and send first WhatsApp qualification.

Open

Daniel Foster

Arjan Botanical Residences

Warm

AED 780K · TikTok Ad

Qualify budget, salary transfer, and payment-plan expectation.

Open

Noor Al Habtoor

Dubai Marina Crest

Warm

Not priced · Owner Session

Build owner session ad plan and confirm photo status.

Open

Ali Reza

International City Phase Two Residences

Cold

AED 620K · Portal Lead

Qualify if budget is cash or finance before sending inventory.

Open

Contacted

Omar Haddad

Business Bay Canal Residences

Warm

AED 1.8M · WhatsApp Campaign

Call with canal-facing inventory and rental-demand narrative.

Open

Sergey Volkov

Ras Al Khaimah Beachfront Suites

Warm

AED 1.4M · Instagram DM

Send resort-district thesis and call availability in GST-friendly time window.

Open

Chen Wei

Dubai Islands Beach Residences

Warm

AED 1.6M · Meta Lead Form

Send Dubai Islands district explanation and project shortlist.

Open

Rashid Khan

Dubai Maritime City Quay

Warm

AED 1.8M · Website Enquiry

Send district thesis and waterfront comparison to Mina Rashid.

Open

Qualified

Amina Rahman

JVC Parkline Towers

Hot

AED 950K · Meta Lead Form

Send WhatsApp with 1BR options and payment-plan breakdown before 4 PM.

Open

Fatima Al Qasimi

Al Reem Urban Residences

Hot

AED 1.3M · Free Data Access Request

Share ready-unit comparison and ask if she wants Abu Dhabi-only options.

Open

James Mitchell

Business Bay Executive Offices

Priority

AED 2.5M · Google Search

Send commercial ownership brief and compare lease versus buy.

Open

Musa Adeyemi

Dubai South Logistics View

Warm

AED 760K · TikTok Ad

Send Dubai South location driver deck and 1BR availability.

Open

Viewing

Priya Menon

Al Furjan Metro Residences

Priority

AED 1.1M · Google Search

Confirm viewing time and prepare metro-distance talking points.

Open

Huda Salem

Dubai Hills Garden Estate

Hot

AED 2.2M · Website Enquiry

Prepare family-lifestyle comparison and school access notes.

Open

Sofia Laurent

Tilal Al Ghaf Lagoon Villas

Hot

AED 5.2M · Instagram DM

Confirm villa tour and prepare family upgrade comparison.

Open

Negotiation

Khaled Al Mansoori

Palm West Collection

Hot

AED 6.5M · Agent Referral

Send shortlist with view premiums and payment milestones.

Open

Elena Petrova

Bluewaters Bayfront Homes

Priority

AED 4.5M · Agent Network

Coordinate with partner agent and send island scarcity angle.

Open

Closed

Mariam Issa

Town Square Family Courts

Hot

AED 1.1M · WhatsApp Campaign

Add closing learnings to notebook for family buyer scripts.

Open

Lost

Bilal Khan

Dubai Silicon Oasis Tech Residences

Cold

AED 700K · Meta Lead Form

No immediate action. Save objection: salary transfer not ready.

Open

Lead Command Table

Compact sales view under the pipeline for scanning and manager review.

Lead	Project	Budget	Stage	Temperature	Next action	Source	Agent	Open
New Freehold Opportunity	Dubai Islands Beach Residences	AED 1.5M	New	Hot	Attach campaign brief from Ads Studio and send first WhatsApp qualification.	Market Database	Mahmoud	Open
Amina Rahman	JVC Parkline Towers	AED 950K	Qualified	Hot	Send WhatsApp with 1BR options and payment-plan breakdown before 4 PM.	Meta Lead Form	Noura	Open
Omar Haddad	Business Bay Canal Residences	AED 1.8M	Contacted	Warm	Call with canal-facing inventory and rental-demand narrative.	WhatsApp Campaign	Mahmoud	Open
Priya Menon	Al Furjan Metro Residences	AED 1.1M	Viewing	Priority	Confirm viewing time and prepare metro-distance talking points.	Google Search	Sara	Open
Khaled Al Mansoori	Palm West Collection	AED 6.5M	Negotiation	Hot	Send shortlist with view premiums and payment milestones.	Agent Referral	Mahmoud	Open
Daniel Foster	Arjan Botanical Residences	AED 780K	New	Warm	Qualify budget, salary transfer, and payment-plan expectation.	TikTok Ad	Omar	Open
Fatima Al Qasimi	Al Reem Urban Residences	AED 1.3M	Qualified	Hot	Share ready-unit comparison and ask if she wants Abu Dhabi-only options.	Free Data Access Request	Noura	Open
Sergey Volkov	Ras Al Khaimah Beachfront Suites	AED 1.4M	Contacted	Warm	Send resort-district thesis and call availability in GST-friendly time window.	Instagram DM	Sara	Open
Huda Salem	Dubai Hills Garden Estate	AED 2.2M	Viewing	Hot	Prepare family-lifestyle comparison and school access notes.	Website Enquiry	Omar	Open
James Mitchell	Business Bay Executive Offices	AED 2.5M	Qualified	Priority	Send commercial ownership brief and compare lease versus buy.	Google Search	Mahmoud	Open
Noor Al Habtoor	Dubai Marina Crest	Not priced	New	Warm	Build owner session ad plan and confirm photo status.	Owner Session	Sara	Open
Chen Wei	Dubai Islands Beach Residences	AED 1.6M	Contacted	Warm	Send Dubai Islands district explanation and project shortlist.	Meta Lead Form	Noura	Open
Mariam Issa	Town Square Family Courts	AED 1.1M	Closed	Hot	Add closing learnings to notebook for family buyer scripts.	WhatsApp Campaign	Omar	Open
Ali Reza	International City Phase Two Residences	AED 620K	New	Cold	Qualify if budget is cash or finance before sending inventory.	Portal Lead	Noura	Open
Elena Petrova	Bluewaters Bayfront Homes	AED 4.5M	Negotiation	Priority	Coordinate with partner agent and send island scarcity angle.	Agent Network	Mahmoud	Open
Bilal Khan	Dubai Silicon Oasis Tech Residences	AED 700K	Lost	Cold	No immediate action. Save objection: salary transfer not ready.	Meta Lead Form	Sara	Open
Musa Adeyemi	Dubai South Logistics View	AED 760K	Qualified	Warm	Send Dubai South location driver deck and 1BR availability.	TikTok Ad	Omar	Open
Sofia Laurent	Tilal Al Ghaf Lagoon Villas	AED 5.2M	Viewing	Hot	Confirm villa tour and prepare family upgrade comparison.	Instagram DM	Sara	Open
Rashid Khan	Dubai Maritime City Quay	AED 1.8M	Contacted	Warm	Send district thesis and waterfront comparison to Mina Rashid.	Website Enquiry	Mahmoud	Open